Measured rollout
A small, learning-first pilot rather than a broad launch.
Pre-launch programs
Built for the dogs who make the neighborhood feel like home.
Pupwear is developing thoughtful ways for independent retailers and dog families to help shape what comes next. Every program below is in development — no products are currently available for purchase.
Raise your pawRetail partner pilot
We are preparing a measured pilot for independent pet retailers in the United States and United Kingdom. Early partners will help us learn what local dog families need, how fit guidance works in-store, and where education can be most useful.
Local fit conversations
Practical measurement guidance for jackets and pajamas.
Community-minded
Local-store news and future partner updates for the Pack.
Custom fit, in development
The Made custom-fit concept is returning through Pupwear. It is a future design-builder preview, not a current ordering tool.
01
Measure
Start with neck, chest, and back length using a soft tape.
02
Move
Check that your dog can walk, sit, lie down, and breathe comfortably.
03
Observe
Pause if an item rubs, twists, restricts movement, or causes distress.
Fit guidance is general education, not veterinary advice or product instructions.
Future lookbook prototypes
A first look at the kinds of everyday pieces Pupwear is exploring for future collections.
Weather-ready jackets
Prototype direction
Comfort knitwear
Prototype direction
Rest-time pajamas
Prototype direction
Pupwear Box waitlist
The future Pupwear Box is being developed as a considered collection of dog-and-human everyday items. Join the waitlist to hear when the concept is ready to share.
Raise your paw
Tell us whether you are interested in retail partnership, custom-fit development, wear testing, or the future Pupwear Box. We will use your details only to follow up about the program you select.
Pupwear is a Boston Made, Inc. brand in pre-launch. Program details, eligibility, timing, and availability will be announced when finalized.