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PRE-LAUNCH PREVIEW

The PUPWEAR Boutique.

A preview of what's coming — dog jackets, knitwear, pajamas, accessories, and a custom-fit program. Proposed pricing shown for planning purposes only.

Important: This is a concept preview. No products are currently available for purchase. No inventory exists. Proposed prices are planning estimates and may change. Buy buttons are not active. Join the Pack below to be notified at launch.
Dog wearing a structured field jacket in winter conditions
JacketsIn development

Field Jacket

A structured, weather-resistant outer layer for active dogs. Designed for cold-weather walks with a secure fit and full range of motion.

Proposed price

$68–$88

Not available

Concept pricing. No inventory. Not available for purchase.

Dog wearing a colorful classic knit sweater
KnitwearIn development

Classic Knit Sweater

A dense-knit sweater in a relaxed silhouette. Warm, flexible, and designed to move with your dog rather than against them.

Proposed price

$48–$62

Not available

Concept pricing. No inventory. Not available for purchase.

Dog wearing a cozy pajama set in a relaxed indoor setting
PajamasIn development

Cozy Pajama Set

A soft, full-coverage onesie for indoor comfort. Lightweight enough for year-round use, warm enough for cool nights.

Proposed price

$38–$52

Not available

Concept pricing. No inventory. Not available for purchase.

Dog wearing accessories from the PUPWEAR collection
AccessoriesPre-launch lookbook

Accessories Collection

Scarves, bandanas, and finishing pieces designed to complement the core collection. Practical details, considered proportions.

Proposed price

$18–$34

Not available

Concept pricing. No inventory. Not available for purchase.

Dog with paw protection gear on a winter walk
AccessoriesIn development

Paw Protection Kit

A curated set of paw protection essentials — boots, wax, and post-walk care — selected for cold-weather and urban conditions.

Proposed price

$28–$45

Not available

Concept pricing. No inventory. Not available for purchase.

Dog in a custom-fitted jacket showing precise fit
Custom FitConcept — not yet available

Made: Custom Fit

A made-to-measure program for dogs who don't fit standard sizing. Designed around your dog's specific measurements and comfort needs.

Proposed price

Pricing TBD

Not available

Program in development. No orders accepted.

What's needed before the boutique opens

Verified inventory

Physical products manufactured, photographed, and in stock.

Commerce integration

GoDaddy Commerce or equivalent catalog, cart, and checkout provisioned.

Payment processing

GoDaddy Payments or Stripe connected and verified.

Shipping & fulfillment

Carrier accounts, rates, and fulfillment workflow confirmed.

Product photography

Accurate product images — not lifestyle photos — for each SKU.

Pricing finalized

Final retail prices set after production costs are confirmed.

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